ILAVA, it can be done

Identity, Branding

ILAVA is a social conscious fashion brand whose mission is to help women entrepreneurs from Kenya and Tanzania to become economically self sufficient. The budding fashion brand was a recent participant at LA Fashion Week 2018 Spring Collection. One of the staple element of fashion in that part of the world are beads. Beads are used intricately in jewelry pieces, home accessories, clothes and shoes. The beading in the logo honors it while keeping it clean and modern.