APE Lyçée Jean Français Jean Mermoz Dakar

Identity, Re-branding

Lycée Francais Jean Mermoz de Dakar is a K to 12 French private school located in Dakar, Senegal. The PTA needed a new identity that reflects the vibrant diversity of its students and a symbol of the country, which explains my pick for the Baobab tree that symbolizes life and positivity.